link before you sink
find strength by linking with others
worn as a reminder we're linked through life's ups & downs
18k Gold Custom Heart Initial Choker
In 2014 Jenna Righi went through multiple losses. She was heartbroken, jobless, and buried in college debt but knew she needed to relocate back home to Columbus, OH from Florida to restart her life. On the 17 hour car ride home she made a promise to herself that when she got back on her feet she would pay it forward to others going through tough times.
3 years later she was riding her bike and the chain fell off; she looked down and had an epiphany: the symbolism of “links” and connection while being broken hit her, and she suddenly realized she could make jewelry charms out of the broken bike chain- Link Before You Sink “LBYS” was born that day.
Our jewelry is worn as a reminder you're not alone.
LBYS has since expanded to many styles but each includes a link as a reminder we’re linked through life’s ups & downs. We’ve now been linked in 19 countries.
This 18k Gold Custom Heart Initial Choker makes the perfect gift to link with your loved one to show them you care. For those times when you can't find the right words, show them how much you really care with this handmade piece with an option to customize your initials with meaning
Handmade in the USA
Women-Owned
Waterproof & Hypoallergenic
Inspiring story with each purchase
Mission-Driven
We Give Back
OUR MISSION IS TO FIND STRENGTH BY LINKING WITH OTHERS
commonly asked questions
Yes! Our metal jewelry is coated using a PVD method (Physical Vapor Deposition). PVD is an environmentally friendly vacuum coating process that permeates and bonds with the base metal. This provides an extremely tough, long lasting coating that can lasts 5+ years if cared for correctly.
To prolong the life and shine of your jewelry, we do recommend that you avoid chemicals while wearing your jewelry. Ie. Do not spray perfume directly onto it, avoid swimming in the ocean or hot tubs while wearing your jewelry. Avoid harsh chemicals such as hairspray, body creams/oils, and sun tan lotions as it can wear and tear on the plating.
If your jewelry does comes into contact with any of the above, after each wear please make sure you dry it, clean it gently with warm soapy water and gently wipe dry with a soft cloth after each wear. Do not leave any substance on your jewelry as it can react, cause damage and discolor.
To extend the longevity of your jewelry, we recommend putting it on last when getting ready.
Yes, we use 316L Stainless Steel on our metal jewelry which is hypoallergenic and does not contains nickel.
We will accept returns and exchanges for all NON-CUSTOM jewelry within 30 days if you’re not satisfied with your purchase. (International orders are excluded).
Please note we cannot accept refunds for any customized jewelry that has been placed due to the high volume and quick turnaround we work hard to maintain.
All sales are final on custom items and jewelry purchases outside of the US.
All orders (custom & non-custom) currently ship within 3-5 business days
Yes! We are happy to offer convenient and cost-effective shipping to over 60 countries.
Orders are shipped from the U.S. and shipments are usually delivered within 2 weeks.
WE MAKE THE LINKS, YOU MAKE THE DIFFERENCE
OUR IMPACT
14 NON-PROFIT PARTNERS
2,500+ LINKS HAVE BEEN GIVEN TO VARIOUS NON-PROFITS, CAUSES & INDIVIDUALS DIRECTLY
NOW LINKED IN 19 COUNTRIES
